极速pk10

三农思语66: 农产品区域公用品牌应避免什么误区?


极速pk10jinnianlai,zaijisupk10guoxiandainongyefazhandeguochengzhong,dazaoquyugongyongpinpai,chengweidifangzhengfudeyigexinderedian。zheiduiyuqianghuaquyuyoushi,cujinyouzhifazhan,tigaonongminshouru,juyoujijituidongzuoyong。buguo,yeyouyixiewuqu,youqishizaimingchengfangmian。

nongchanpinquyugongyongpinpaimingchengshangdezhuyaowuqu,shipinpaimingchenghenmei,danhanyibuqingxi。liru,youjigedifang,youshiyijizhengfuchumiantuidong,shitudazaochuyigeyongyuquanshiquyusuoyounongchanpinhuozhehenduozhongnongchanpindequyugongyongpinpai。suoyongdepinpaimingchengyousigezigoucheng,kanqilaihenmei,fuyushiqinghuayi,haipeiyouyigehenyouyishutesedebiaoshituan。keshi,guangkanmingcheng,zenmekan,yebuxiangyigenongchanpinquyupinpai,ergengxiangyigelvyouyedeguanggao。tingshuo,yougengduodedifangzhengfu,yexianganzheizhongfangshi,fangxiaozhi。

mingchenghanyibuqingxi,shibiaomianxianxiang。benzhishang,shiduinongchanpinquyupinpaiguilvdehushi。

pinpaishishenme?pinpaijiushichanpinzhiliangdegaikuobiaoda。gongyechanpinyijiyixieshenjiagongnongchanpin,shitongguoqiyepinpai,laidaibiaoqichanpindezhiliang;butongdeqiyezhong,jishubutong、guanlibutong,daozhiqichanpindezhiliangyebutong。erchujinongchanpinhechujiagongnongchanpin,youqishiqizhongdezhiwuxingchanpin(shuiguo、shucai、dami、mianfendeng),zhilianggaodi,zhuyaoqujueyusuozaiquyudezirantiaojian,baokuowendu、guangzhao、shidu、turangdeng。yinci,zheixiechanpindequyupinpaiyingxianglihenda,erhennanzhaodaoyoumingdeqiyepinpai。liru,tandaoyouzhidamishi,renmenhuixiangdao“wuchangdami”dengquyugongyongpinpai,erbuhuijideyounageqiyepinpai。

nongchanpinzhiliangyuzhongzhiquyudeguanxishi: yizhongnongchanpin,zhiyouzaitedingdequyuneizhongzhichulaide,zhiliangcaishizuihaode;mougequyu,nenggoushengchanchulaidenongchanpinyouhenduozhong,danshizhiliangzuijiadechanpin,zhinengshiruoganzhong,erbukenengshisuoyoudechanpin。yinci,nongchanpinquyugongyongpinpaidetongyongmingminggeshi“chandiming+chanpinming”,hanyifeichangqingxi,xinxifeichangmingque: zheigedifangshengchandezheizhongchanpin,zhiliangyouyi。 

erchongmanleshiqinghuayidequyupinpaimingcheng,zhibaohan(huoyinhan)ledidian,ermeiyoushuomingjutishinazhongchanpin。dangdijuecezhedebenyi,shixiangyongzheiyangyigepinpai,lainangkuoquyuneidesuoyounongchanpin。suoyaobiaodadehanyishi: jisupk10zheigedifangfeichangmeili,jisupk10zheigedifangchanchudesuoyounongchanpin,doutebiebang,doushidingjianzhiliang!

zheizhongfangshidequyugongyongpinpai,wulunmingchengzhongyunhanzheduoshaoshiqinghuayi,wulunyongduoshaotouruheduozhangshijiantuiguang,doubudakenengrangxiaofeizhexiangxin,zheigedifangsuibianzhongshenmenongchanpin,doushidingjianzhiliangde。zuizhongnenggourangxiaofeizhehejingyingzherenkedexinxi,yejiuzhiyouyige: zheishizheigedifangchuchandechanpin。renmenyehaishibuzhidao,zheigedifangzuihaodechanpinshishenme。henkenengliuxiadeyinxiangshi: zheigedifangmeiyouzhiliangtebieyouyidechanpin,ershisuoyouchanpin,douhenyiban。zheiyangdequyugongyongpinpai,yebukenengyoupinpaiyijiaxiaoying。shichangshang,tingshuoguoyoujiamao“wuchangdami”huo“xihulongjing”dengpinpaide,ermeiyoutingshuoyoujiamaoshangshumingchengyoumeiquyupinpaide。

yeyourenshuo,shangshuquyugongyongpinpai,qiangdiaodeshi“lvse、shengtai、anquan、jiankang”。jibianruci,yejinjinshichandihuanjingdeanquanxing,erbushichanpinbenshendeanquanxing。chanpinbenshendeanquanxing,chulechandihuanjingdeanquan,haixuyaoshengchanguochengyaoyangefuheguojiadeyaoqiu,fouze,wulunchandiruheanquan,zuizhongchanpinyehuiyoubuanquandefengxian。erzaiquanguojuedashudifang,doukeyidashang“lvse、shengtai、anquan、jiankang”debiaoqian。

zaiyouguantaolunzhong,yeyourentichuyaozidingyitaoquyugongyongpinpaideanquanxingbiaozhun。nongchanpindeanquanxingbiaozhun,guojiayijingyouyizhengtaole。liru,youguanchandihuanjingbiaozhunheshengchanguochengbiaozhunderenzheng,yijingyouleyoujinongchanpinhelvseshipin。gengzhongyaodeshi,xianzaiyijingkaishishixingpubianxingdeshiyongnongchanpinhegezhengzhidu,zheishizhijiezhenduinongchanpinbenshenanquanxingdezhidu,yiyigengzhijie、gengtuchu、gengyoupubianxing。yigedifangzhengfuyaolinggaoyitao,jimeiyoubiyao,yewufazuodao。

极速pk10ciwai,youxiequyugongyongpinpaidemingcheng,yeyoushigubuhuaxianxiang。liru,chayezhongdemaojiancha,hanyiyimuleran,quyugongyongpinpaibijiaoyoumingde,you“douyunmaojian”deng。jushuo,lishishang,bujiaomaojiancha,erjiao“yugou”“queshe”,shuoshizuoweigongpin,huangdiheleshuohao,juedexingzhuangruqueshe、yugou,erciming。qishi,wulunshiqueshehaishiyugou,yuchayelianxidaoyiqi,doumeiyoushenmemeigan。douyunshizuodehao,quyugongyongpinpaimingchengzhong,caiyonglemaojianerbushiqueshehuoyugou。danqueshiyoudedifang,yongdequyugongyongpinpaimingchengshixx(diming)queshe。

youru,fujianshengpinghexianshengchanmiyou,henduonianqianshenqingdedilibiaozhibaohuchanpinmingcheng,wei“pingheguanximiyou”。qizhongdeguanxi,bingbushizhiwupinzhongming,ershigushihouyitiaoxiaoxidemingcheng。xianzaizheitiaoxiaoxizaojiumeile,chengweipinghexianchengle。quyupinpaizhongde“guanxi“”lianggezi,meiyoushijiyiyi,erzhihuirangxiaofeizherenzhikunnan,jiyikunnan,yinggaiqudiao。

极速pk10youlequyugongyongpinpaizhihou,haiyaoweihuheshiyonghao。sichuanhuilixiandeshiliuzhilianghenhao,ruanzi,buyongtuzi,yeyou“huilishiliu”dilibiaozhichanpinbaohu。danshi,qianxienian,shougoushangshiyongdebaozhuangxiang,quanyinzhe“tunisishiliu”deziyang;zaibeijingdechaoshilidebiaoqian,yeshizheiyang,rangrenwuyiweishicongtunisijinkoude。ershijishang,zhishiyinweiduoshaonianqiandepinzhonglaiyuandishitunisi。qunian,huilixianzhuanmenxialewenjian,caidougaichengle“huilishiliu”debiaoshi。


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